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New era in localisation of hotel websites

Posted by Dimitris Kanellopoulos on November 27, 2008

There is a new era in localisation of hotel websites. 10 years after the general companies, the hotel industry is start realising that consumers need a hotel website to be culturally sensitive. Localising hotel websites involves enchancing the site to fit the target users at different locales.
Lituchy and Barra examined how international differences affect website design, implementation and usage. It is worth mentioning that they analysed ailines and hotel websites and discussed theoretical and practical implications including language translators, currency converters and pull-down fields… For more information you may read:

  • Lituchy, T. and Barra, R. (2008) ‘International issues of the design and usage of websites for e-commerce: Hotel and airline examples’, Journal of Engineering and Technology Management, Vol. 25, pp.93-111.


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